Urdaneta Canton is a canton of Ecuador, located in the Los RĂos Province. Its capital is the town of Catarama. Its population at the 2001 census was 25,812.DemographicsEthnic groups as of the Ecuadorian census of 2010: Montubio 57.1%Mestizo 36.0%Afro-Ecuadorian 3.8%White 2.6%Indigenous 0.4%Other 0.2%